Anne Nichols
The underwire bra was invented over 80 years ago. It’s time to make painful bras a thing of the past. Because a better way is possible when we pay attention to the right things.

Evelyn & Bobbie

DIGITAL STRATEGY, E-COMMERCE, GO-TO-MARKET, CUSTOMER ACQUISITION, USER EXPERIENCE, CONSUMER INSIGHTS for a female led product design company committed to creating more comfortable and supportive intimates.

The underwire bra was invented over 80 years ago. It’s time to make painful bras a thing of the past. Because a better way is possible when we pay attention to the right things.

The underwire bra was invented over 80 years ago. It’s time to make painful bras a thing of the past. Because a better way is possible when we pay attention to the right things.